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	<title>Super Cool Bike Shop &#187; upgrades</title>
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	<link>http://www.supercoolbikeshop.com</link>
	<description>Gainesville&#039;s Friendliest Bicycle Store</description>
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		<title>Zero Gravity Brakes In Stock!!</title>
		<link>http://www.supercoolbikeshop.com/zero-gravity-brakes/</link>
		<comments>http://www.supercoolbikeshop.com/zero-gravity-brakes/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 21:56:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Frontend]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Store Blog]]></category>
		<category><![CDATA[upgrades]]></category>
		<category><![CDATA[accessories]]></category>

		<guid isPermaLink="false">http://www.supercoolbikeshop.com/?p=919</guid>
		<description><![CDATA[The bike shop just got our first shipment of Ciamillo Cycling Zero Gravity Brakes. Ciamillo&#8217;s brakes are some of the lightest and best preforming road caliper brakes in the world. The brakes are manufactured just up the road in Nicholson, Georgia. We now have in stock the newest brakes in Ciamillo&#8217;s line-up the Negative GSL [...]]]></description>
			<content:encoded><![CDATA[<p>The bike shop just got our first shipment of <strong>Ciamillo Cycling Zero Gravity Brakes</strong>.  Ciamillo&#8217;s brakes are some of the lightest and best preforming road caliper brakes in the world.  The brakes are manufactured just up the road in Nicholson, Georgia.  We now have in stock the newest brakes in Ciamillo&#8217;s line-up the<strong> Negative GSL</strong> brakes available in black, red, and blue.  We also are stocking the lighest non-carbon brake in their line-up the tried and true <strong>Zero Gravity Ti</strong> brakes&#8230; with a set weight of just 133 grams!  It is worth mentioning that we are a Zero Gravity Elite 50 Dealer, this means we are the only place in <strong>Gainesville</strong> and one of only 50 shops in the country that you can find these sweet brakes!  Come on by and check them out. <a href="http://cycling.ciamillo.com/" target="_blank">Zero G Brakes</a><br />

<a href='http://www.supercoolbikeshop.com/zero-gravity-brakes/zeroglineup/' title='ZeroGLineup'><img width="150" height="150" src="http://www.supercoolbikeshop.com/wp-content/uploads/2009/12/ZeroGLineup-150x150.jpg" class="attachment-thumbnail" alt="ZeroGLineup" title="ZeroGLineup" /></a>
<a href='http://www.supercoolbikeshop.com/zero-gravity-brakes/tricolorgsl/' title='TriColorGSL'><img width="150" height="150" src="http://www.supercoolbikeshop.com/wp-content/uploads/2009/12/TriColorGSL-150x150.jpg" class="attachment-thumbnail" alt="TriColorGSL" title="TriColorGSL" /></a>
<a href='http://www.supercoolbikeshop.com/zero-gravity-brakes/triciamillo/' title='triCiamillo'><img width="150" height="150" src="http://www.supercoolbikeshop.com/wp-content/uploads/2009/12/triCiamillo-150x150.jpg" class="attachment-thumbnail" alt="triCiamillo" title="triCiamillo" /></a>
<a href='http://www.supercoolbikeshop.com/zero-gravity-brakes/redbluezerog/' title='RedBLueZeroG'><img width="150" height="150" src="http://www.supercoolbikeshop.com/wp-content/uploads/2009/12/RedBLueZeroG-150x150.jpg" class="attachment-thumbnail" alt="RedBLueZeroG" title="RedBLueZeroG" /></a>
</p>
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		<title>Florida Gator Jerseys In Stock for the Holidays</title>
		<link>http://www.supercoolbikeshop.com/florida-gator-jerseys-in-stock-for-the-holidays/</link>
		<comments>http://www.supercoolbikeshop.com/florida-gator-jerseys-in-stock-for-the-holidays/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 14:33:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Updates]]></category>
		<category><![CDATA[upgrades]]></category>

		<guid isPermaLink="false">http://www.supercoolbikeshop.com/?p=869</guid>
		<description><![CDATA[We haven&#8217;t lost our Spirit, show yours! Just in time for the holidays, we have Florida Gator Cycling Jerseys. More jerseys, you ask? Well we have a whole backroom dedicated to cycling apparel and shoes, so heck yeah more jerseys =] Available in long sleeve, mountain bike fit and short sleeve euro-fit, both are made [...]]]></description>
			<content:encoded><![CDATA[<p>We haven&#8217;t lost our Spirit, show yours!  Just in time for the holidays, we have Florida Gator Cycling Jerseys.  More jerseys, you ask?  Well we have a whole backroom dedicated to cycling apparel and shoes, so heck yeah more jerseys =]<br />
<br />
Available in long sleeve, mountain bike fit and short sleeve euro-fit, both are made from high-quality dry core material.  Come on in and get yours, Go Gators!</p>

<a href='http://www.supercoolbikeshop.com/florida-gator-jerseys-in-stock-for-the-holidays/gator-ls-jersey/' title='gator ls jersey'><img width="150" height="150" src="http://www.supercoolbikeshop.com/wp-content/uploads/2009/12/gator-ls-jersey-150x150.jpg" class="attachment-thumbnail" alt="gator ls jersey" title="gator ls jersey" /></a>
<a href='http://www.supercoolbikeshop.com/florida-gator-jerseys-in-stock-for-the-holidays/gator-ss-jersey/' title='gator ss jersey'><img width="150" height="150" src="http://www.supercoolbikeshop.com/wp-content/uploads/2009/12/gator-ss-jersey-150x150.jpg" class="attachment-thumbnail" alt="gator ss jersey" title="gator ss jersey" /></a>

]]></content:encoded>
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		<title>New Super Cool Jerseys</title>
		<link>http://www.supercoolbikeshop.com/new-super-cool-jerseys/</link>
		<comments>http://www.supercoolbikeshop.com/new-super-cool-jerseys/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 20:48:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Store Blog]]></category>
		<category><![CDATA[upgrades]]></category>

		<guid isPermaLink="false">http://www.supercoolbikeshop.com/?p=855</guid>
		<description><![CDATA[We have created 2 new shop jerseys. Both are for sale in our new apparel backroom. Which one is your favorite? var host = (("https:" == document.location.protocol) ? "https://secure." : "http://");document.write(unescape("%3Cscript src='" + host + "wufoo.com/scripts/embed/form.js' type='text/javascript'%3E%3C/script%3E")); var w7x3s5 = new WufooForm(); w7x3s5.initialize({ 'userName':'tripletsmommy', 'formHash':'w7x3s5', 'autoResize':true, 'height':'324', 'ssl':true}); w7x3s5.display();]]></description>
			<content:encoded><![CDATA[<p>We have created 2 new shop jerseys.  Both are for sale in our new apparel backroom.  Which one is your favorite?</p>
<p>
<a href='http://www.supercoolbikeshop.com/new-super-cool-jerseys/jersey/' title='jersey'><img width="150" height="150" src="http://www.supercoolbikeshop.com/wp-content/uploads/2009/11/jersey-150x150.jpg" class="attachment-thumbnail" alt="jersey" title="jersey" /></a>
<a href='http://www.supercoolbikeshop.com/new-super-cool-jerseys/polkajersey/' title='polkajersey'><img width="150" height="150" src="http://www.supercoolbikeshop.com/wp-content/uploads/2009/11/polkajersey-150x150.jpg" class="attachment-thumbnail" alt="polkajersey" title="polkajersey" /></a>
<br />
<script type="text/javascript">var host = (("https:" == document.location.protocol) ? "https://secure." : "http://");document.write(unescape("%3Cscript src='" + host + "wufoo.com/scripts/embed/form.js' type='text/javascript'%3E%3C/script%3E"));</script></p>
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]]></content:encoded>
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		<item>
		<title>Spin Shoes</title>
		<link>http://www.supercoolbikeshop.com/spin-shoes-gainesville/</link>
		<comments>http://www.supercoolbikeshop.com/spin-shoes-gainesville/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 18:47:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Updates]]></category>
		<category><![CDATA[upgrades]]></category>

		<guid isPermaLink="false">http://www.supercoolbikeshop.com/?p=806</guid>
		<description><![CDATA[In addition to Clipless Pedals and Shoes for all Applications, The Super Cool Bike Shop proudly stocks over 8 styles of Spin Shoes in all sizes, with special order access to dozens more. With Offerings from Mavic/ Adidas, Cannondale and SixSixOne we are bound to have the style and price show you are looking for. [...]]]></description>
			<content:encoded><![CDATA[<p>In addition to Clipless Pedals and Shoes for all Applications, The Super Cool Bike Shop proudly stocks over 8 styles of <strong>Spin Shoes</strong> in all sizes, with special order access to dozens more.</p>
<p>With Offerings from Mavic/ Adidas, Cannondale and SixSixOne we are bound to have the style and price show you are looking for.  These are just another addition to our backroom where we stock a wide selection of helmets, jerseys, bike shorts, gloves and other apparel.  </p>
<p>To kick things off, we are offering a <strong>10% discount on Apparel (including Spin Shoes)</strong>, parts and accessories to <strong>Gainesville Health and Fitness Club Members.</strong></p>
<p><img src="http://www.supercoolbikeshop.com/wp-content/uploads/2009/11/gainesville-spin-shoes.jpg" alt="gainesville spin shoes" title="gainesville spin shoes" width="500" height="204" class="aligncenter size-full wp-image-807" /><center>Prettier Pictures Coming Soon</center></p>
]]></content:encoded>
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		<title>Mavic Aksium Wheels</title>
		<link>http://www.supercoolbikeshop.com/mavic-aksium-wheels/</link>
		<comments>http://www.supercoolbikeshop.com/mavic-aksium-wheels/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 18:14:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Updates]]></category>
		<category><![CDATA[upgrades]]></category>

		<guid isPermaLink="false">http://www.supercoolbikeshop.com/?p=790</guid>
		<description><![CDATA[Bang for the Buck, new wheels represent the best value in bike upgrades for most riders. Shown here are the 2010 Mavic Aksium Wheelset. With much of the technology of Mavic’s top of the line wheel sets, these entry-level priced Mavic wheels offer a substantial performance advantage to most any stock wheels on any sub [...]]]></description>
			<content:encoded><![CDATA[<p>Bang for the Buck, new wheels represent the best value in bike upgrades for most riders.</p>
<p>Shown here are the <strong>2010 Mavic Aksium Wheelset</strong>.  With much of the technology of <strong>Mavic’s</strong> top of the line wheel sets, these entry-level priced Mavic wheels offer a substantial performance advantage to most any stock wheels on any sub $2000 Road Bike.<br />

<a href='http://www.supercoolbikeshop.com/mavic-aksium-wheels/mavic-aksum-silver/' title='mavic-aksum-silver'><img width="150" height="150" src="http://www.supercoolbikeshop.com/wp-content/uploads/2009/11/mavic-aksum-silver-150x150.jpg" class="attachment-thumbnail" alt="mavic-aksum-silver" title="mavic-aksum-silver" /></a>
<a href='http://www.supercoolbikeshop.com/mavic-aksium-wheels/mavic-aksum-black/' title='mavic-aksum-black'><img width="150" height="150" src="http://www.supercoolbikeshop.com/wp-content/uploads/2009/11/mavic-aksum-black-150x150.jpg" class="attachment-thumbnail" alt="mavic-aksum-black" title="mavic-aksum-black" /></a>
<br />
<span id="more-790"></span><br />
Of course Mavic offers many other high-end wheel sets, including carbon tubular and clincher wheels,  Lightweight <strong>R-Sys</strong> and <strong>Ksyrium</strong> Road Wheels, and Aerodynamic sets for <strong>Time Trials and Triathlons</strong>.View their Entire Line:     <a href="http://www.mavic.com">Here</a></p>
<p style="text-align: center;"><strong>Advantages over Stock Wheels:</strong></p>
<li>Lightweight:  At just 830 grams front and 965 grams rear, they shave pounds off stock wheels.Value:  At just $250 these are the single most effective upgrade.</li>
<li>Performance:  Reducing rotating mass, these wheels accelerate faster and climb easier.
</li>
<li>Aerodynamics:  With 20 Aero shaped spokes front and rear these wheels hold speed easier than non-aero spoked wheels.	</li>
<li>Looks:  Available in Silver and Black.  These Wheels share the race look of other Mavic Wheels.</li>
<li>Quality:  Legendary Mavic Quality.</li>
<li>MP3 ‘crash replacement’ program: your Mavic product is covered for any involontary accident for 2 years.</li>
]]></content:encoded>
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		<title>Ciamillo Cycling&#124; Zero Gravity Brakes</title>
		<link>http://www.supercoolbikeshop.com/ciamillo-cycling-zero-gravity-brakes/</link>
		<comments>http://www.supercoolbikeshop.com/ciamillo-cycling-zero-gravity-brakes/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 13:58:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Store Blog]]></category>
		<category><![CDATA[upgrades]]></category>

		<guid isPermaLink="false">http://www.supercoolbikeshop.com/?p=738</guid>
		<description><![CDATA[We are proud to carry Ciamillo Cycling Zero Gravity Brakes, including their Zero G, Negative G, and Gravitas Brakes. Ciamillo Cycling Products are handmade in CNC Workshop in Nicholson, Georgia, USA. Click here to read more about them: Ciamillo Jake and Chris both have been running the Zero Gravity Zero G Brakes for a bit [...]]]></description>
			<content:encoded><![CDATA[<p>We are proud to carry <strong>Ciamillo Cycling Zero Gravity Brakes</strong>, including their <strong>Zero G</strong>, <strong>Negative G</strong>, and <strong>Gravitas Brakes</strong>.  </p>
<p><strong>Ciamillo Cycling Products</strong> are handmade in CNC Workshop in Nicholson, Georgia, USA.  Click here to read more about them:  <a href="http://cycling.ciamillo.com/">Ciamillo</a></p>
<p>Jake and Chris both have been running the <strong>Zero Gravity Zero G Brakes</strong> for a bit and have nothing but high praise.</p>

<a href='http://www.supercoolbikeshop.com/ciamillo-cycling-zero-gravity-brakes/zero_g_nerd/' title='Zero_G_NERD'><img width="150" height="150" src="http://www.supercoolbikeshop.com/wp-content/uploads/2009/10/Zero_G_NERD-150x150.jpg" class="attachment-thumbnail" alt="Zero_G_NERD" title="Zero_G_NERD" /></a>
<a href='http://www.supercoolbikeshop.com/ciamillo-cycling-zero-gravity-brakes/zerogravity/' title='ZeroGravity'><img width="150" height="150" src="http://www.supercoolbikeshop.com/wp-content/uploads/2009/10/ZeroGravity-150x150.jpg" class="attachment-thumbnail" alt="ZeroGravity" title="ZeroGravity" /></a>

<p><span id="more-738"></span></p>
<p>Offering various models, you have the choice of Stainless Steal or Titanium hardware to save those few extra grams.  Often compared to Shimano Dura Ace brakes, they provide equal or better stopping power, weigh less as well as cost less; especially when factoring in the cost of Dura Ace 7900 brake levers which are required.  The red brakes pictured above are the highly coveted, rare <strong>Red Devil Special Edition Zero G brakes</strong>, only 666 of them ever made.  Want something unique for yourself? Ciamillo offers fully custom <strong>Zero G Brakes</strong>.<br />
<img src="http://www.supercoolbikeshop.com/wp-content/uploads/2009/10/zerog-custom-300x228.jpg" alt="zero-g-custom" title="zero-g-custom" width="300" height="228" class="aligncenter size-medium wp-image-747" /></p>
<p>More from <strong>Ciamillo</strong> about what gives their brakes great power and feel.</p>
<blockquote><p>The precise modulation and dynamic leveraging of the Ciamillo cam allows for tighter drafting and will literally change the way you race.  There&#8217;s more to the story than Ciamillo&#8217;s ramping leverage &#8211; it puts leverage, rate, and travel where it&#8217;s needed.  On a road bike, there&#8217;s a finite amount of cable pull and leverage coming from your lever at the bar.  That road caliper designers do with available input is a balancing act.  Along with the stiffness, strength, and geometry of materials this balancing act determines the performance of raod brakes.  There are three things to balance in caliper design &#8211; travel, rate, and leverage.  High-leverage brakes usually suffer low travel distance and rate while high travel brakes usually suffer low leverage resulting in lack of braking power.  Racing requires a considerable gap between the pad and rim in the event the wheel gets bumped from true.  For this, adequate travel is a must.  In addition, racers want a high rate of travel for tighter drafting with feather brake changes that are snappy with no delay between lightning fast reflexes and rim contact.  High-leverage conventional brakes have neither the travel to close a large gap nor the rate to be highly responsive.  Conventional designs give the calipers a balance of rate, travel, and leverage without maximizing any of these parameters.</p>
<p>All dual pivot and single pivot conventional brakes balance these design parameters with a set value for all three that is static &#8211; rate, travel, and leverage are constant.  Unlike the static natures of conventional brakes, the Ciamillo cam allows for dynamic rate, travel, and leverage.  This dynamic nature allows the input to be maximized for all three parameters at the proper time.  It puts high-travel/low-leverage at the beginning of the pull &#8211; this allows for rapid response brake feathering needed for tight drafting.  As the pull of the lever progresses the travel and rate slow and leverage ramps up.  When the lever enters the range of 60-80% pull to the bar on a Ciamillo brake, the leverage is ramped to well over 2.5 to 1 and approaches 3.0 to 1 at full lock.  The lower leverage and high-travel rate at the beginning of the pull allows for lightning  fast response times when feathering and the high leverage generation later in the pull allows for powerful emergency braking.  This gives the racer the confidence to draft tighter.  Ciamillo brakes dynamically maximize rate, travel, and leverage where you need it and it will iterally change the way you race.</p></blockquote>
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		<title>Thomson Stems</title>
		<link>http://www.supercoolbikeshop.com/thomson-stems-gainesville/</link>
		<comments>http://www.supercoolbikeshop.com/thomson-stems-gainesville/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 16:19:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Frontend]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Store Blog]]></category>
		<category><![CDATA[Updates]]></category>
		<category><![CDATA[upgrades]]></category>

		<guid isPermaLink="false">http://www.supercoolbikeshop.com/?p=786</guid>
		<description><![CDATA[One of the nicest upgrades you can add to any bike would be a Thomson stem. Thomson stems are CNC machined in the USA. They are just simply stunning to look at, especially when matched to a Thomson seatpost. In addition to looking beautiful, they offer the functionality of being lighter than stock stems as [...]]]></description>
			<content:encoded><![CDATA[<p>One of the nicest upgrades you can add to any bike would be a Thomson stem.  Thomson stems are CNC machined in the USA.  They are just simply stunning to look at, especially when matched to a Thomson seatpost.  In addition to looking beautiful, they offer the functionality of being lighter than stock stems as well as the safety of being stronger.  </p>
<p>Almost all of our employees are using Thomson stems and seatposts on one if not all of their bikes.  See them below, or stop in and have a look at them, because they are only more impressive in person.</p>
<p><img src="http://www.supercoolbikeshop.com/wp-content/uploads/2009/10/Thomson_X4_Stem-300x268.jpg" alt="Thomson_X4_Stem" title="Thomson_X4_Stem" width="300" height="268" class="aligncenter size-medium wp-image-787" /></p>
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